The term “product photography” means the type of photography that is required and used by a company for commercial purposes to advertise their products.

Product photography is the basis for the success of a corporate communication strategy. From the creation of corporate images to the documentation of some production phases up to the advertising, product photography can help a company to better describe itself, its product or service.

To get the shots, the company can contact a product photographer or advertising photographer directly, or rely on an advertising agency to act as a go-between. In the second case, generally a company representative (for example the marketing director) and an advertising agency (usually the art director) participate in the photo shoot.

The images created by product photography Los Angeles can be printed, published on online stores or transmitted through digital media. Each photo shoot is designed ad hoc based on the medium or channel of communication for which it is intended: paper corporate material, press or web campaigns, exhibition stands, social media channels.

In Which Sector It Is Used

Product photography is used and required in many sectors such as in the e-commerce, food, industrial, fashion, architecture, and wherever there is the creation or marketing of products or services.

Often it involves the realization of still life, that is the representation of inanimate objects with images realized in the studio in the absence of the context and the human element. The still life is mainly used in industry, in the food and often also in fashion (still life of jewelry, still life accessory, still life product). In making still life, the preparation, skills and equipment of the photographer play a fundamental role.

An object that is in itself “trivial”, extrapolated from the context or removed from the human element, must capture the attention of the viewer for the simple beauty or perfection of the photograph that immortalized it.

The light, color, framing and cutting of commercial photography must be studied in detail. Post-production plays a fundamental role because the object in question must be perfect, even when only a prototype is available during shooting.

A growing sector in which commercial photography is certainly necessary is e-commerce. Nowadays almost all companies also sell online and to do so they create an e-commerce site or dedicate a section of their site to it. E-commerce photography is in a sense a category in its own right and requires almost exclusively still life . Also in this case, a careful study of framing and lighting is necessary to ensure the success of a shot.

Environmental photography or interior photography requires the creation of interesting and dynamic representations of closed, sometimes reduced, living spaces. To get good results, pay close attention to the space, study its details, enhance lighting. We need to consider which tools to bring with us because we often work in small environments and working with bulky equipment is not easy.

A photograph can be taken indoors or outdoors. In both cases, the study of light is the basis of a good shot. The term photography can be translated as “writing with light” as it derives from the union of two Greek words, foto (phos) and grafia (graphis). Before making a photograph you always have to think about the most appropriate lighting conditions. In the case of architectural photography, light and point of view are decisive. A building is completely different if photographed at sunrise or sunset.

To represent it, it may be necessary to shoot at different times of the day so that each façade is resumed with the most correct light for Best Product Photography. The point of view is also fundamental: the image of the building is different at twenty centimeters or a meter and a half from the ground. Even in architectural photography, another variable that allows you to recognize a photo taken by a professional is creativity.

A good photographer interprets what he sees with his own reading key and, through his photographs, manages to propose it to the observer.